Moody Center
Client
Moody Center is a state-of-the-art venue located in the heart of Austin, home to more than 150 nights of entertainment per year, including top touring artists and popular sporting events such as The University of Texas at Austin women’s and men’s basketball games. The world-class arena made its debut to the public on April 20, 2022, with the first concert being performed by GRAMMY® Award–winning artist John Mayer.
Challenge
Giant Noise’s work with Moody Center revolved around the anticipation of the venue’s grand opening in April 2022, with groundwork laid for the announcement starting in June 2021, to generate awareness of the venue at the national, regional and local levels.
Approach
Announcement → Hard Hat Tours → Ribbon Cutting → Ongoing Pitching
What We Did
Giant Noise coordinated media to attend press tours and a ribbon-cutting ceremony to promote the grand opening, and invited media to the grand opening week of concerts.
We also pitched media on unique features of the venue, ongoing developments, major events, and nonprofit and sustainability initiatives to secure cover stories and exclusive features in local, regional and national publications.
Results
During Giant Noise’s first year of partnership with the Moody Center, the venue welcomed an impressive 1.5M fans through its doors, setting a remarkable precedent for engagement and attendance. Our strategic efforts further translated into a staggering total of 2.4B impressions across various platforms. Celebrating the one-year milestone, our partnership culminated in outstanding media coverage, with a total of 14.8M impressions generating an estimated media value of $157K. These achievements underscore our commitment to driving substantial growth and visibility for Moody Center, solidifying its position as a premier destination for entertainment and cultural experiences.
