It is no secret that the Land of Enchantment is one of the most charming and thrilling destinations to visit. With its natural splendor, rich culture, Native heritage, and chile-centric cuisine, it draws visitors year- round.
Giant Noise, along with our partners at TKO, began working with the New Mexico Tourism Department (NMTD) at the peak of one of the most challenging years for the tourism industry. Without being able to promote travel for almost a year, we worked with NMTD to creatively transition strategy to the state’s proactive approach to COVID-19 and protecting its partners and customers with its programs – New Mexico Safe Promise and Safe Certified.
Giant Noise and TKO developed creative campaigns to keep the state top of mind with media during this period of no travel which included sending out fun boxes for media and influencers for one of New Mexico’s most interesting events, Zozobra, as well as for a holiday campaign.
As the state and the severely damaged tourism industry begin its recovery process, Giant Noise has actively been working on campaigns to encourage tourism through individual media trips and proactive pitching.