AEG Presents Las Vegas
Client
Combining the power of live events with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. AEG Presents promotes global tours for artists such as The Rolling Stones, Ed Sheeran, Elton John, Taylor Swift, Celine Dion, Justin Bieber, Kenny Chesney, Paul McCartney and Katy Perry, in addition to creating and developing an unmatched infrastructure for artist development and audience reach through its network of venues and promoters across the nation.
Challenge
Giant Noise oversees the press efforts for three of AEG Presents Las Vegas’ leading entertainment venues, including Encore Theater at Wynn Las Vegas, The Theater at Virgin Hotels Las Vegas and Resorts World Theatre at Resorts World Las Vegas. Giant Noise works closely with AEG Presents Las Vegas and artist management across all venues to identify and secure high-impact press opportunities and artist interviews that help to translate into direct ticket sales, sold-out shows and extended residencies, when applicable.
Approach
Announcement → Press Outreach → Secure Interviews
What We Did
Giant Noise drafted all press materials and conducted all media outreach for Encore Theater at Wynn Las Vegas, The Theater at Virgin Hotels Las Vegas and Resorts World Theatre at Resorts World Las Vegas.
This includes the creation of pitches to media, press releases, PR plans and targeted lists, as well as having day-to-day conversations with journalists, monitoring press releases and pitches that are sent out and scheduling client interviews and meetings with media.
Results
In collaboration with AEG Presents Las Vegas, our efforts yielded significant media traction and exposure, with 2.8K press hits garnered from August 2021 to December 2023. This coverage has contributed to an estimated 41.7B total combined media impressions, highlighting the substantial reach and resonance achieved through our strategic initiatives. The cumulative media value of these impressions is estimated at $698M, underscoring the tangible impact of our partnership in elevating AEG Presents Las Vegas’s presence and reputation on a global scale.
