Hotel Fontenot
Challenge
Launching Hotel Fontenot and its restaurants in 2021 required building brand awareness in a competitive New Orleans market, driving bookings, and establishing a strong social media presence to showcase the hotel’s amenities and cultural connections.
Tactics
- Manage Instagram and Facebook platforms for Hotel Fontenot, King Brasserie, and Peacock Room
- Develop and execute a dynamic social media content strategy that highlights key pillars: hotel amenities, things to do, booking CTAs, room packages, F&B, guest experiences, and programming/ activations
- Utilize a mix of graphics, reels, UGC, and content that promotes activations and programming to drive engagement and audience growth
- Collaborate with the Giant Noise creative team to capture high-quality content showcasing the hotel’s amenities, staff stories, and vibrant scenes from New Orleans.
Results
19.2%
Increase in IG followers in 2024
16.2%
Increase in FB followers in 2024
1.09M
Impressions across IG and FB in 2024
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