Hotel Lucine
Challenge
Initially built in 1963 as the Treasure Isle Motel, Hotel Lucine is the oldest remaining of a generation of mid-century beachfront motels in Galveston, Texas. Giant Noise set out to bring awareness to the intimate amenities and various culinary concepts at the property, where our goal is to increase business through consistent press coverage.
Tactics
- Build overall awareness and earned press around Hotel Lucine and further engagement
- Promote monthly events and other newsworthy happenings
- Provide PR support for news, such as culinary and brand partnerships
- Identify Texas VIPs, local micro and macro influencers and coordinate unpaid/paid campaigns to draw attention to the different offerings at Hotel Lucine
- Work with Visit Galveston for Hotel Lucine inclusion in national & international FAMs
Results
52.9
Media Impressions in 2022
44
National Media Placements
32
Media Visits
Featured In
