Zadok Jewelers

Zadok Jewelers’ boutique in Austin marks a new chapter for the distinguished jewelry brand, anchoring its presence in the heart of the Domain with an immersive, museum-like experience. Giant Noise utilized media outreach and event coordination efforts to make a splash, curating a grand opening as luxurious and thoughtfully designed as the pieces themselves.

Tactics

Assist in beginning stages of planning for the grand opening party and influencer/media event, including outreach to clients for beverage donations, consulting on solidifying a date, and curating invite lists for both events
Conduct post-event outreach to local scene and trade publications for consideration for coverage
Conduct outreach to local brands such as Commodore Perry, Soho House, and more to gauge interest in collaboration opportunities
Draft and distribute media alerts announcing the opening of the IWC Schaffhausen Boutique and the Panerai Boutique
Conduct long-lead outreach, positioning Zadok Jewelers as a top place to shop for gifts, to local media