Based in San Antonio, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings. Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Beer Salt, Twangerz Snack Toppings, ZAS! Super Seasoning, Twang-a-Rita Rimming Salts, and Twang Reserve Michelada Cocktail Mix. Twang products can be found on grocery, convenience, liquor and specialty store shelves across the country.
Giant Noise has collaborated with Twang Partners since 2016 to promote the company’s diverse line of products. For over four years, Giant Noise has worked to position Twang as an industry trendsetter, to build awareness for Twang’s brands, and to publicize the success of a locally owned, family-run business.
Throughout the relationship, Giant Noise has regularly secured local, regional and national press coverage for the homegrown brand. In addition to familiarizing media with Twang’s offerings, Giant Noise has also forged advantageous partnerships with influencers and tastemakers that resulted in increased year-over-year sales for the company. Giant Noise has also coordinated numerous community outreach events that put Twang’s products directly into the hands of potential customers.
Giant Noise has focused its efforts for Twang in four main categories: industry growth and trendsetting, recipe and cooking/cocktail tips featuring Twang, new product announcements and promotion, and community partnerships and awareness. Through targeted media outreach, Giant Noise was able to secure coverage for Twang in outlets like Reader’s Digest, Texas Monthly, Cosmopolitan, Forbes, MSN, Esquire and more, including manufacturing trade publications.
In addition to ongoing media outreach, Giant Noise also facilitates strategic community partnership opportunities for Twang. Examples include individuals like San Antonio bar owner Aaron Peña, who is now a brand ambassador for Twang, and groups like Yelp, Austin Food & Wine Alliance, Visit San Antonio, Austin Parks Foundation, Guaranteed to Wrinkle, Craven + Co. and more, helping to put Twang’s products directly into the hands of future potential customers.