Suerte + Este + Bar Toti
Challenge
Suerte, Este, and Bar Toti are all Austin-based concepts by Chef Nunez. Each concept has elements of traditional Mexican cuisine with elevated twists. Giant Noise set out to elevate each concept’s reputation as leaders in the culinary industry.
Tactics
- Targeted outreach that garnered coverage from national, regional, and local media, and influencers
- Secured top-tier media visits and placements from leading national outlets such as The New York Times, Bon Appetit, Taste Magazine, Food & Wine, and The Wall Street Journal
- Attended photoshoots and segments, coordinated interviews for media opportunities, and created various community lists
- Coordinated event and appearances, and booked opportunities for the entire team
Results
2.6B
Media Impressions
$28.6M
Estimated Media Value
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