Real Ale Brewing Co.

Real Ale Brewing Company entered its 30th anniversary at a crossroads: their audience skewed older, they’d lost market share in their Austin stronghold, and their core lineup needed repositioning to resonate with younger craft beer drinkers. Despite being authentically Texan, the brand wasn’t capitalizing on its local heritage or breaking through in the competitive grocery channel. Giant Noise repositioned Real Ale as Austin’s insider choice through the “Real Lives Here” campaign—an authentic house party featuring real Austinites (not models), local musicians, and documentary-style moments capturing genuine connection over great beer.