Michael Hsu Office of Architecture
The Michael Hsu Office of Architecture builds memorable spaces, from restaurants to single-family homes. Giant Noise takes a subtle, nuanced approach to messaging for each individual property to ensure high-profile press coverage accurately captures the essence of their designs, quality of their work, and commitment to craftsmanship on a national stage.
Tactics
- Strategize on media diversification by securing coverage across premium design publications, local media, and prestigious national outlets
- Facilitate coverage around the firm’s innovative design solutions (Sway Aspen’s Thai-inspired architecture)
- Showcase adaptive reuse projects (Old Gregg Brewing Co.)
- Feature community impact initiatives (Design for All Partnership)
- Secure features in Monocle’s global hospitality coverage
- Coordinate recognition in Frame’s workplace design analysis
- Showcase Michael Hsu’s vision and thought leadership in Architectural Digest’s coverage
Results
8.01B
Media impressions (All-Time)
139
Stories secured
4.34B
Media Impressions in 2025
$45.3M
Est. Media Value
Featured In
