Kimpton Santo Hotel
Challenge
The Kimpton Santo Hotel is the first and only Kimpton in San Antonio and its location sits on a historic site with national importance. We set out to make a national splash that would mirror the notoriety of the highly anticipated opening.
Tactics
- Integrated launch strategy including PR, influencers, and social media, and creative to highlight the hotel’s striking design, rich history, and luxurious amenities
- Local and national PR strategy targeted at luxury travel, business/meetings, and design
- Hosting San Antonio’s top media, influencers, and VIPs
- Content strategy that focused on building anticipation through a mix of teaser content, influencer partnerships, and boosted posts
Results
39
Hoted media and influencers during opening month
6.6M
Estimated reach on social platforms in the first month
753M
Media Impressions
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