I Live Here I Give Here
Challenge
I Live Here I Give Here’s signature program, Amplify Austin Day, is the biggest day of giving in Central Texas, raising $82 million dollars for the local community since 2013. During a single 24-hour period, residents across a 7-county region come together to support more than 700 nonprofits by making a donation through the Amplify Austin Day platform.
Tactics
- Full-service PR including drafting press releases and media kits, facilitating interviews, as well as advise on crisis communication situations
- Generate coverage with media and social media influencers who cover philanthropy and social justice
- Highlight the work of specific nonprofits and community members/volunteers with compelling stories that help illustrate the impact of I Live Here, I Give Here
Results
31.7M
Media Impressions
2.2M
Social Reach
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