Hot Luck Festival
Hot Luck Festival is a live music and food festival in Austin, Texas, brought together by James Beard Award winner Aaron Franklin, Guerilla Suit principal James Moody, and Mike Thelin, co-founder of Feast Portland. Giant Noise helped launch the festival in 2017 and has handled the public relations for each returning year during Memorial Day Weekend.
Tactics
- Agency of record for all incoming media requests and inquiries
- Drafted and distributed all press materials to secure coverage on a local, regional, and national scale
- Provided on-site media management for each event around Hot Luck to facilitate media check-in, crisis management, etc.
- Secured profiles on the founders and participating talent each year to tell the story and overall experience of Hot Luck
- Announced ticket sales, chef and music artist lineups, event updates, and more
Results
647M
Media Impressions
100+
Influencer Posts
$5.98
Estimated Media Value
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