Hot Luck Festival
Challenge
Hot Luck Festival is a live music and food festival in Austin, Texas, brought together by James Beard Award-winner Aaron Franklin, Guerilla Suit principal James Moody, and Mike Thelin, co founder of Feast Portland. Giant Noise helped launch the festival in 2017 and has handled the public relations for each returning year during Memorial Day Weekend.
Tactics
- Agency of record for all incoming media requests and inquiries
- Drafted and distributed all press materials to secure coverage on a local, regional and national scale
- Provided onsite media management for each event around Hot Luck to facilitate media check-in, crisis management, etc.
- Secured profiles on the founders and participating talent each year to tell the story and overall experience of Hot Luck
- Announced ticket sales, chef and music artist lineups, event updates, and more
Results
647M
Media Impressions
100+
Influencer Posts
$5.98
Estimated Media Value
Featured In
