Goode Co.
Goode Co. was founded in 1977 by Jim Goode, a Houston-based graphic artist with a passion for tasty food and Texas cooking traditions. In the past four decades, Goode Co. has grown from a single BBQ joint to a hospitality group with six different concepts. Giant Noise was brought in to lead PR efforts and create local, regional and national awareness and buzz around the beloved local Texas brand and its president, Levi Goode, while staying true to its core values.
Tactics
- Conduct PR services for Chef Levi Goode and each Goode Co. concept
- Craft scalable messaging authentic to Goode Co. brand values
- Work with the brand team to create significant interest in Levi Goode’s first stand-alone concepts, announce the opening, coordinate invites to the VIP opening event, and maintain buzz post-opening
- Garner awareness for Levi Goode’s personal brand through opportunities with Texas Country Reporter and Garden & Gun
- Outreach to events and festivals for brand awareness for Levi Goode and the Goode Co. Restaurants
Results
30.5B
Media Impressions
197
Stories Secured
$297M
Estimated media value
Featured In
