Florida’s Sports Coast
Since May 2022, Giant Noise has represented Florida’s Sports Coast (Pasco County, Florida), promoting it as a premier sports tourism destination by showcasing its world-class athletic facilities and natural beauty. Giant Noise leveraged a mix of compelling storytelling techniques to demonstrate what makes Pasco County one of the top sports tourism locales in the U.S.
Tactics
- Work with local, regional, national, and international media to communicate the latest sports tourism happenings and events on Florida’s Sports Coast
- Secure and coordinate in-market media hosts + FAM trips, as applicable
- Craft crisis communication and strategy surrounding naturally occurring events (i.e. hurricanes)
- Draft all press materials on behalf of Pasco County
- Collaborate with Florida’s Sports Coast sports tourism partners on media-facing materials and strategy
Results
64.6B
Media Impressions
1,357
Placements Secured
$713M
Estimated media value
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