Desert Door
Desert Door is a line of sotol produced from native, West Texas-grown evergreen sotol – also known as the Desert Spoon plant. Giant Noise began working with the brand in 2017 when they opened their Driftwood, Texas, distillery and announced their statewide distribution plan. Since then, Giant Noise helps educate consumers on what sotol is and how Desert Door produces it, while maintaining media momentum and securing media, influencer, and event opportunities for the product and tasting room.
Tactics
- Create all press materials around Desert Door, ensuring all language aligned with their West Texas vision
- Build lists of tastemakers, media, beverage industry professionals, and influencers to invite to the grand opening of the distillery, weekly distillery events, and distribution releases at like-minded restaurants
- Gift products to influencers and local, regional, and national media
- Coordinate sponsorship opportunities with top events such as Hot Luck to increase exposure and awareness within the target audience
Results
1.8B
Media Impressions in 2025
4.3B
All-time media impressions (2017-2025)
1.7M
Influencer Impressions in 2025
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