Westin Austin Downtown

A hub for music lovers looking for an experience in the Live Music Capital of the World, the Westin Austin Downtown is located in the heart of 6th Street. We worked to identify a unique voice that set Westin Austin Downtown a part from its competitors looking to target the same live music connoisseur, in addition to managing its F&B concepts: Azul Rooftop and Stella San Jac.

By focusing on driving both transient and local audiences to consider Westin Austin Downtown as the place for live music lovers, the hotel and its F&B concepts have seen a 52% increase in post and profile clicks since January 2022.