Spiritless

Spiritless was founded by three career-oriented moms with a vision to create non-alcoholic options that went beyond the typical soda water. After years of working in spirits marketing and hearing demand for alcohol-free alternatives, they launched Spiritless—the first distilled, non-alcoholic American spirits brand. Their debut product, Kentucky 74, honors its bourbon-like roots, while Jalisco 55 pays tribute to the birthplace of tequila. Today, Spiritless products are distributed across nearly all 50 states.