Sign Bar
Led by industry veterans Matt Luckie and Max Moreland, Sign Bar is a fully immersive bar experience that takes guests on a nostalgic journey down memory lane into both old and new Austin. Located in East Austin, the bar is configured in a shuttered automobile service station and is decorated with over 75 signs from legendary local businesses such as Nutty Brown Cafe, Catfish Parlor, Dart Bowl, Lucky Lounge, Night Hawk and many more. A full list of signs can be found here. Giant Noise is working on creating consistent, newsworthy announcements to build overall awareness and press around the newly opened Sign Bar.
Giant Noise secured a front page exclusive feature with Austin American-Statesman announcing the grand opening of Sign Bar, as well as placementes in every local media outlet in support of the grand opening. This has garnered more than 26,254,533 media impressions and 12,000 Instagram followers in less than a week.
