Hyatt Regency Frisco
Using a combination of social media, public relations and ideating creative programming to lure the local community and traveling hotel guests, we helped Hyatt Regency Frisco to become ground zero for Frisco’s entertainment corridor.
We updated Hyatt Regency Frisco’s content to reflect social-friendly lifestyle imagery and engaging video content, departing from static stock imagery and off-brand graphics, resulting in a 6.6% engagement rate and an 81% increase in impressions from 2021.