Home Slice Pizza

Home Slice Pizza has entrusted its media and social media management to Giant Noise for almost seven years. Our relationship has weathered three new restaurant openings and centers on maintaining the brand’s balance of neighborhood identity and national attention.

We ushered in an updated brand voice on social media during 2020 when many social issues were brought to the forefront of our feeds. Home Slice Pizza wanted to be a part of the conversation – and the solution – and insisted on utilizing the platform to speak on several social justice topics. Our team worked collaboratively with Home Slice Pizza to create a voice and internal guidelines to speak to these subjects from a brand perspective, resulting in 50+ posts that generated thousands of engagements, and landed our voting initiative on the cover of the New York Times.