2ND St. District

Home to Austin-owned boutiques, award-winning restaurants and exciting entertainment, Giant Noise positioned 2ND Street District as a downtown destination, highlighting the unique tenants through innovative public relations and social media campaigns and activations.

We played an integral part in creating and promoting the district’s long-running “Holiday Window Walk” activation where local students receive the opportunity to design shop windows from locally-owned stores such as Austin Rocks and corporate-led retail chains such as Bonobos. Each year, Giant Noise manages many aspects of the event including student/store relations, earned media coverage, local promotion through influencers and social media, judge selection, the voting process, and awarding the winner.