Twang
As Twang set out on a brand extension journey into new markets, the beloved Texas company sought to strengthen their messaging, build a cohesive refresh strategy, and share the story of its Hispanic heritage with new and established audiences.
Tactics
- An integrated strategy informed by consumer insights and in-depth competitive analysis
- PR support to increase awareness of Twang
- Colorful creative paired with highly engaging/trending content, made to stop the scroll
- Content strategy that supports new audience acquisition and drives online sales
Results
222%
Ecomm Net Sales in 3 Months
8.5M
Impressions Across GN-Managed Channels
Featured In
