Client / The Historic Pearl

Local Flavor Since 1883

A one-of-a-kind, residential and commercial development providing a gathering space where everyone is welcome to eat, play, and learn along the banks of the San Antonio River.

The 22-acre Pearl site is home to The Culinary Institute of America, San Antonio, the year-round Pearl Farmers Market, Hotel Emma and its restaurant Supper. Pearl restaurants include the newly opened Botika by Executive Chef Geronimo Lopez, Il Sogno Osteria, by CIA graduate and James Beard Award-nominated chef Andrew Weissman; La Gloria by CIA graduate chef Johnny Hernandez; Nao Latin Gastro Bar, from The Culinary Institute of America, San Antonio; Blue Box Bar; The Boiler House Texas Grill and Wine Garden; The Granary ‘Cue and Brew; Cured; Southerleigh Fine Food & Brewery; Bakery Lorraine; Local Coffee; Lick Honest Ice Creams, Green Vegetarian Cuisine and the new High Street Wine Co.

Since 2011, Giant Noise has employed combined marketing, public relations, and social media efforts to elevate the Pearl Brewery brand to what it is today. We curated events at the Pearl such as the Echale Latin Music series on Memorial Day and Labor Day weekends that influenced the drive markets to visit San Antonio during the holidays as well as weekly events such as Sundays in the Park and a Summer Movie series. Through a marketing perspective, Giant Noise redesigned the Pearl newsletter and moved to weekly distribution, showing a 43% increase in subscribers in the first year alone.

We established the Pearl Brewery as a social hub in San Antonio for guests and locals alike targeting the creative class, culturally and culinary focused traveler, as well as the San Antonio community. Through our targeted pitching and social media engagement strategy, we have presented Pearl as something for everyone: a place for families at Sundays in the Park, an opportunity for holiday shopping through retail sales and restaurant specials, or even a place to catch live music at Jazz, TX or First Thursdays at the Pearl. Some tenants of the Pearl are also Giant Noise clients such as Bakery Lorraine, Southerleigh, Jazz, TX, and Hotel Emma, but we also host monthly tenant meetings to make sure all of the Pearl messaging stays consistent and within the brand voice. 

Giant Noise made The Pearl synonymous with San Antonio, created national buzz through event partnerships and introduced chefs from around the world to this San Antonio gem.

Check out the highlights below…

Photography by
Scott Martin, Nick Simonite
Giant Noise has been an indelible partner for us for the past five years. They've been influential to our organization at every level, and we attribute much of our success to their involvement in our project. From managing our social media to drawing national and international influencers to our project, GN has consistently delivered a great working relationship and powerful results.

Elizabeth Fauerso

Pearl CMO

Always looking forward to our next conversation.

Let's talk.
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    1208 East 7th Street
    First Floor
    Austin, TX 78702
    (512) 382-9017

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    1223 E Euclid Ave
    San Antonio, Texas 78212
    (210) 701-8370

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