Client / Sawmill Market

New Mexico’s First Artisan Food Hall; Albuquerque’s new community cornerstone and landmark destination

Since May 2019, Giant Noise has helped put New Mexico’s first artisan food hall on the map, from introducing the eclectic merchant mix and drumming up buzz on social media to navigating the intricacies of operating during a pandemic.

Sawmill Market is New Mexico’s first artisanal food hall, located in Albuquerque, New Mexico. The market, set in a former lumber warehouse located in the Sawmill District, features Albuquerque’s best culinary experiences, local farmers, local food artisans, craftsmen, and artists celebrating the diverse cultures and culinary traditions that make up the eclectic New Mexican landscape. A rich part of the city’s history, this location was a bustling epicenter for industry from the late 1800s and early 1900s along the Atchison, Topeka, and Santa Fe Railway, first as agricultural land, then owned by the American Lumber Company, the largest lumber company in the Southwest. This building was once home to over 800 sawmill employees and now serves as a community gathering hall for Albuquerque, showcasing the beauty of New Mexico through food, diversity, and art. The food hall is home to more than 20 diverse merchants, representing local businesses across the board, from beloved favorites to emerging start-ups and businesses expanding for the first time.

Sawmill Market has worked with Giant Noise since prior to its much anticipated opening in March 2020, garnering press and recognition from local, regional and national publications like Food & Wine, Hemispheres Magazine, Cowboys & Indians, and more. Beyond its blockbuster opening, Giant Noise has continued to support the market’s initiatives of investing in the local community and ambition to propel the growth of Albuquerque, as well as the state, to new heights.  

After a successful opening week, Sawmill Market temporarily shut its doors due to the onset of COVID-19 pandemic. Giant Noise continued to build brand awareness as the food hall adjusted to the ever-changing landscape, from adding curbside pickup and delivery options to reopening in the summer with new health & safety guidelines and several new vendors. 

From its location bridging historic Old Town Albuquerque and the new Sawmill District, to locally sourced and crafted goods and fare, Sawmill Market paints a vibrant picture of a culinary community poised for growth while honoring the cultural and historical ethos of the land.

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