Client / New York Times during SXSW

Making the most of SXSW


Giant Noise helps brands pull off spectacular activations during SXSW and reach their ideal audience, whether it be media, industry, influencers or the general public. Since 2015, we have worked with The New York Times Magazine to host memorable events during the busy conference.

Each year, Giant Noise contracts with amazing companies and recognizable brands to help plan and execute a host of different events and activations across multiple days during SXSW. In addition to public relations services, we also curate audiences featuring the most sought-after media, influencers, celebrities and industry VIPs in music and entertainment, interactive and beyond. We dig deep to find the right people to suit the client’s needs and the focus of each event. Giant Noise is equipped to assist with a wide range of logistical issues – including securing vendors, talent, dinner reservations, and even hotel rooms – for events of over 1,000 guests.

The New York Times has engaged Giant Noise since 2015 to handle public relations, audience curation and event logistics for their SXSW activations. With our help, the brand debuted their New York Times Magazine music issue (2015 and 2016) and their virtual reality (VR) efforts with Google Cardboard (2016). In 2017 and 2018, Giant Noise helped coordinate parties hosted by New York Times throughout the conference, acting as an arm of the team and boots on the ground for New York Times. This year, Giant Noise assisted New York Times with both a private dinner hosting the top entrepreneurs as well as a public-facing party at Irene’s downtown. Press coverage of the events included Adweek, Associated Press, Digiday, Politico, Barron’s, and The Austin Chronicle, among others.

Photography by
Julia Keim
We can’t imagine working with another PR firm on our events and activation in Austin. The Giant Noise team is incredibly professional, organized, and resourceful. It’s refreshing to work with a team of people who understand our needs without explanation and can meet all of our (sometimes unrealistic) deadlines.

Danielle Sauro

Director of Events & Sponsorships

Always looking forward to our next conversation.

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