Client / Garrison Brothers Distillery

Award-winning bourbon, crafted by Texan hands in the Texas heat.


Since January 2018, Giant Noise has helped the first and oldest legal whiskey distillery in Texas share its legendary bourbon (and stories) with the world. Our efforts are not limited to just PR. We concept campaigns, ideate in-person and virtual events, strategize messaging, and create cocktails!

Garrison Brothers Distillery is a small farm and ranch located in the beautiful Texas Hill Country that authentically produces straight bourbon whiskey and only straight bourbon whiskey. Garrison Brothers introduced the first bourbon whiskey legally made in Texas in 2010 and has since developed a rabid fan base. They currently have a waitlist of more than 18,000 people hoping to land a spot on bottling days, and their Cowboy Bourbon™ normally sells out within hours of its release. In addition to being the first legal whiskey distillery in Texas history, it is also one of the first distilleries in America beyond Kentucky to produce authentic, handmade bourbon whiskey. The business was founded in 2006, though rumor has it they may have started production a little earlier.

Since working with Giant Noise, Garrison Brothers has expanded distribution into 46 states and six foreign countries. Now, the brand regularly receives local, regional, and national recognition from publications like The New York Times, USA Today, Forbes, Business Insider, and Texas Monthly.

Every expression of Garrison Brothers bourbon is made from a sweet mash bill and barrel-aged in the intense Texas climate. Our state’s extreme heat and drastic temperature variations creates multiple aging seasons in a year, resulting in a darker, richer, and fuller bourbon, bolder than almost any other bourbon on the market. Garrison Brothers’ whiskeys have won multiple awards at prestigious spirit competitions across the globe and the industry recognizes them as one of the top craft producers in the country.

However, the story behind Garrison Brothers’ prized liquid only scratches the surface of an incredibly robust brand. In April 2020, the distillery pivoted the release of its most exclusive bourbon to date to benefit communities hardest hit by the coronavirus pandemic. With Giant Noise’s amplification the GB team was able to donate over $400,000 to first responders, local hospitality nonprofits, and out-of-work bartenders.

As the pandemic continued, Giant Noise provided guidance on interactive ways for Garrison Brothers to stay connected to their audience — no matter where they lived. A virtual distillery tour brightened up Father’s Day for dads all over Texas, and a virtual cocktail competition (complete with at-home cocktail kits) allowed mixologists to bring their creations into their customer’s homes.

Despite the myriad of challenges Garrison Brothers faced due to COVID-19 in 2020, the company reported one of its most successful years to date in December. Giant Noise is proud to have played a small part in that. The brand is poised for continued growth and longterm success in 2021 and beyond.

As a Texas-based agency, Giant Noise gets a Texas-born brand like Garrison Brothers. We go above and beyond for all our clients, and leverage our relationships with media all over the country to tell their legendary stories. Let us tell yours too.

Interested in working with us? Email hello@giantnoise.com for more info. We’d love to hear from you!

Always looking forward to our next conversation.

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    1208 East 7th Street
    First Floor
    Austin, TX 78702
    (512) 382-9017

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    1223 E Euclid Ave
    San Antonio, Texas 78212
    (210) 701-8370

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