Client / South Congress Hotel

Boutique lodgings in the heart of South Congress


South Congress Hotel is a destination and hub for people to gather, eat and enjoy some of the best aspects of Austin, Texas.

South Congress Hotel goes beyond typical accommodations by truly rooting itself in the SoCo neighborhood. It provides visitors and Austinites with three restaurants, two local retailers, a nail salon, three bars, and a coffee and juice shop in addition to the 83 stunning hotel rooms.

With the goal to build buzz prior to the opening, introduce the hotel to media and tastemakers, and to create individual identities for each restaurant, Giant Noise handled PR for the lead up to and the entire opening sequence of South Congress Hotel and its restaurants Otoko, Café No Sé, and Central Standard. We created a detailed, strategic PR plan for each separate component, which lead to consistent editorial coverage locally, regionally, and nationally. Since opening, the hotel has been named to Travel + Leisure’s It List 2016: the Best New Hotels on the Planet, Condé Nast Traveler’s The Best New Hotels in the World: Hot List 2016, and Texas Monthly’s Best Hotels in Texas: 2016.

Giant Noise has continued to provide PR services for the hotel and its restaurants following the opening. South Congress Hotel has continued to make an impact on guests and media alike, having been featured in the New York Times and The Telegraph, among others. Otoko has also been gaining attention and praise, with Yoshi Okai being named one of Food & Wine’s Best New Chefs for 2017.

Photography by
Nick Simonite, Kate LeSueur
The quality of Giant Noise’s work is unparalleled. In New Waterloo's eight years of business, Giant Noise has consistently generated outstanding local, national and international PR for our restaurants, hotels and event spaces. Elaine and her team are the best in the business.

Alexis Lanman

Director of Marketing, New Waterloo

Always looking forward to our next conversation.

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  • Austin


    1208 East 7th Street
    First Floor
    Austin, TX 78702
    (512) 382-9017

  • San Antonio


    200 East Grayson,
    Suite 107
    San Antonio, TX 78215
    (210) 701-8370

  • New York


    40 Exchange Place
    Ste 1900
    New York, NY 10005
    (917) 693-7064

  • Asheville


    68 Marlowe Drive
    Asheville, NC 28801
    (512) 590-1861