Client / South Congress Hotel

Boutique lodgings in the heart of South Congress

South Congress Hotel is a destination and hub for people to gather, eat and enjoy some of the best aspects of Austin, Texas.

South Congress Hotel goes beyond typical accommodations by truly rooting itself in the SoCo neighborhood. It provides visitors and Austinites with three restaurants, two local retailers, a nail salon, three bars, and a coffee and juice shop in addition to the 83 stunning hotel rooms.

With the goal to build buzz prior to the opening, introduce the hotel to media and tastemakers, and to create individual identities for each restaurant, Giant Noise handled PR for the lead up to and the entire opening sequence of South Congress Hotel and its restaurants Otoko, Café No Sé, and Central Standard. We created a detailed, strategic PR plan for each separate component, which lead to consistent editorial coverage locally, regionally, and nationally. Since opening, the hotel has been named to Travel + Leisure’s It List 2016: the Best New Hotels on the Planet, Condé Nast Traveler’s The Best New Hotels in the World: Hot List 2016, and Texas Monthly’s Best Hotels in Texas: 2016.


Photography by
Nick Simonite, Kate LeSueur
Giant Noise has been the agency of record for New Waterloo and all of our associated hospitality businesses since we opened La Condesa in 2009. Public relations has been a cornerstone of our marketing strategy, often the most important aspect and that is due to Elaine Garza and Giant Noise. They are the best in the business in Austin.

Jesse Herman

Co-Founder & Partner, New Waterloo

Always looking forward to our next conversation.

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  • Austin

    1208 East 7th Street
    First Floor
    Austin, TX 78702
    (512) 382-9017

  • San Antonio

    200 East Grayson,
    Suite 107
    San Antonio, TX 78215
    (210) 701-8370

  • New York

    40 Exchange Place
    Ste 1900
    New York, NY 10005
    (917) 693-7064

  • Asheville

    68 Marlowe Drive
    Asheville, NC 28801
    (512) 590-1861