Founded in 2013, Austin Eastciders has worked to create authentic traditionally inspired examples of ‘The Original Drink of America’ using their unique recipes with natural ingredients and bittersweet apples. The brand has developed new flavors and entered new markets and can now be found in New York, Oklahoma, Philadelphia, Kansas, and Texas. More recently, Austin Eastciders opened the doors to their first tasting room in East Austin.
Giant Noise has worked with the brand as they’ve launched new products, and our team has organized tasting events, influencer and media gifting, and handled the overall PR for the brand.
We have also helped secure business and trade coverage of the company and helped the brand maintain their essential, beloved local Austin ties as they have grown. Eastciders has received coverage in Munchies, Eater, The Daily Meal, Austin American-Statesman, Chilled Magazine, D Magazine, and many other outlets.
Managing Eastciders’ Facebook, Instagram, and Twitter platforms, we have developed creative content and messaging to help drive sales and further move the needle. Through aligning our PR and social media efforts, Giant Noise has worked to establish Austin Eastciders as a local brand with national reach.